Client: Nick Tentis

Location: Savile Row, Central London

Status: Complete

Overview

“We try and set our standards as high as any other Bond Street store, because otherwise why bother? But the idea was to have something that was not typical of every sort of retail shop, particularly in more traditional locations like Savile Row. So we always have the doors open, everyone’s kind of friendly and easy going, not over formal but still professional. You know we play music but it’s done in a cool way. Also we’ve got the barbers downstairs, we’ve got the coffee bar upstairs, and that for me its all about the experience of shopping and you know doing shopping as a sort of past time rather than it being a sort of practical solution because that’s what the Internet’s for.” Nick Tentis